Yup, that’s it. Your product descriptions suck. Seriously… go take a glance at them. decide any random product on your eCommerce website and check this list:
area unit keywords gift within the product title?
area unit keywords gift within the product description?
area unit the merchandise options listed clearly?
If you answered yes… that’s your downside. Your product descriptions area unit that specialize in SEO, not sales. If that very same product may be bought on the other web site for a less expensive value, no one goes to require to shop for it from you.
What a Product Description ought to Say “It’s arduous to imagine my life before her. Or every day while not her. most of what I reckon granted, merely wouldn’t exist. She is that the force that holds our life along. She is my everything. the middle of my universe.”
Let’s play a game and see if you’ll be able to guess what that description is merchandising while not clicking this link to search out out.
The point is that this product description isn’t describing the merchandise. At all. Instead, it’s describing why you must get the merchandise.
Why It Matters
You’re not the primary, last, or solely ecommerce website on the net. Sure, SEO will facilitate bring targeted patrons to your web site however that’s not aiming to equal profit. Turning traffic into starry skew-eyed clients is however your ecommerce website will build a loyal customer base.
If your product descriptions don’t break the dangerous habit of that specialize in options then you may be stuck competitory against alternative websites to supply very cheap value. Trust me—you don’t need that! Instead, don’t provide potential customers a reason to buy around for a more robust value.
Sell the why and also the value won’t matter.
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